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Helping retailers
increase profiatbility |
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| Quick Links WHAT WE DO |
Pricing and Promotion ( Loyalty card Management ) The increasing penetration of discount retailers across most consumer segments and their growing share in a number of categories shows the fundamental shift in consumers' expectations of value. We help retailers get more credit for the value they deliver by aiding them to come out with smarter pricing and promotions, more structured and compelling assortments, more effective use of customer data, and consistent communications. We identify the prominent value levers that affect customer value perceptions and devise an overall pricing strategy around them. The significance of value levers such as reference price, promotions, range architecture, private label, the loyalty card, is relative to the market they operate in. We help our clients leverage consumer insights to design profitable offers appealing to target customers and use all communications to reinforce the price position of the store while maximizing the return on investment (ROI) on marketing communications. The integrated program we deliver is built on the strong foundation of customer insights and will help the client put in place the processes, capabilities, and performance mindsets to consistently deliver, both in the short- and long-term. |
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