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CPG
After 30 years of growth and innovation, when consumer packaged goods drove rapid growth, the industry has now begun to see revenues and market values go flat. In the current scenario consumer product companies need to focus on three core processes:
- Managing retail customers – Manufactures now also have to deal with competition from retailers who also buy from these branded goods makers but steal market value with lower priced house brands as a result of the concession they enjoy in pricing, delivery etc from their suppliers.
- Managing consumers – As the markets become more complex and fragmented, the consumers too become more selective and sophisticated in their outlook, as a result companies need to connect with the market in new ways.
- Managing Supply Chains – With the increasing influence of retailers and consumers, the manufacturers have to ensure that products are delivered on time, at the lowest possible cost for which any waste or inefficiency needs to be completely eliminated from their suppliers’ operations.
We help CEOs in CPG to focus on specific challenges and opportunities – such as cost reduction, supply chain management, brand portfolio management etc. We serve the clients in the following areas:
- Corporate Strategy – we identify the road map and opportunities for growth through founding of new businesses, alliances, mergers, acquisitions etc
- Organization – optimising the organisational structure, processes and performance management to maximise overall company and functional performance
- Marketing – design strategies to manage brand portfolios and individual brands, optimise market spending, build top notch marketing capabilities
- Customer management - perceive the changing retailer environment and develop strategic responses, build and upgrade internal sales related processes, team configuration and capabilities to profitably manage sales channels and customers
- Operations – develop a customised operations strategy and manage the supply chain effectively to ensure excellent performance within individual functional areas such as production and purchasing
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