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Campaigns
Based on Swathe’s customer mapping abilities, we can provide our clients with the ideal kind of campaigns that would appeal to their target customers. These can include
- Display Campaigns - The POP advertising institute predicts that in-store advertising accounts for 53-60% of consumer purchase. It is at this point of purchase POP makes the maximum impact. Swathe can provide you with top quality but cost effective displays that uses modular systems which can be easily assembled and are generally of low transport volume/height. POP may be Permanent POP Displays, signs intended for 9 months or less than 6 months, temporary display signs, instore signs etc
- Other types of display campaigns we cover include Advertising, exhibitions, online mediums etc
- Joint ventures – Drawing and holding the customers attention at the point of sale by venturing with other known brands
Campaign analysis
We help clients utilize Marketing automation and analytics tools to identify potential responders for a campaign. Swathe offers retailers Campaign Packs which is a collection of solutions for retail marketing managers to help them develop, execute, track and analyze campaigns more effectively. All complexities of data are hidden and the retail manger is taken directly to the target customer lists and the insights gained through automated reports. The campaign pack consists of three main components:
- Campaign list generator –helps to identify potential responders for a campaign and identifies the parameters which influence their response. It generates models for every campaign in a short time.
- Campaign analyser – generates comparison snapshots of performance across different channels, customer segments, time and geography.
- Campaign manager – integrates all of the data necessary to develop, execute and track campaigns. It combines fast access to enriched detailed customer data and high volume transactions, consolidating customer value and interactions across all channels of interaction. It has large scale databases and employs multiple communications and customer contact channels such as direct mail, email, SMS, point of sale, call centre, branch and dealer, internet
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