Alternate Channel Management

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Alternate Channel Management ( E-tailers ) Franchising

The online retail channel today is estimated to be a $160 billion phenomenon. Online channels help retailers attract new customers and enter new categories, thereby achieving new growth. Online promotions and loyalty programs can generate incremental store trips, which in turn drives the comp-store sales for the existing stores. Most importantly a multi channel approach adds value by bringing about a higher return on investment and reduced inventory levels.

It is however important to clearly define the role of the online channel and bring about cross channel integration to prevent loss of value as a result of sales shifting from retailers' stores to their direct online channels. We help our clients prevent this multiple channel chasm by helping them align their operations and by identifying the marketing, operational, and organizational elements to deliver.

Creating a Brand Experience across channels

We help retailers deliver a consistent brand experience in each of their channels by coordinating key marketing activities across channels, establishing customer champions within the organization, and developing performance metrics which reflect an enterprise-wide view of the customer.

We recognize the unique set of operational challenges faced by Multichannel retailers and help retailers to improve the efficiency of their online fulfillment processes and streamline their end-to-end supply chain, including optimizing the flow of product across channels.